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Reddit has announced a significant upgrade to its conversational AI search tool, Reddit Answers, which is now leveraging the power of Google Gemini. This development comes more than a year after the platform expanded its partnership with Google Cloud to access its Vertex AI platform for building AI agents.
According to the announcement, the integration of Google Gemini on Vertex AI aims to improve the search relevance and provide quick answers for users. Reddit Answers has been in beta since December 2024 and enables users to ask questions and receive curated summaries of relevant comments and existing posts.
The feature is designed to keep users engaged within the platform rather than encouraging them to search for threads on Google. By incorporating Gemini, Reddit may gain a competitive edge against OpenAI and other generative AI companies that utilize its data to train their chatbots.
As with any new technology, Reddit Answers has garnered mixed reactions from users. Some critics have compared it unfavorably to Grok AI, which has faced criticism for generating misinformation in the past. However, others see this feature as a useful tool for providing concise overviews of general advice and insights from fellow users.
For instance, Reddit Answers could provide guidance on how to clean a rusty cast iron or offer helpful tips on various topics. The platform is currently available in the U.S. in English on both the web and iOS devices.
The implications of this integration are significant, as it may allow Reddit to better compete with other AI-powered search engines. However, only time will tell if users fully adapt to this new technology.
Source: https://techcrunch.com/2025/04/09/reddits-conversational-ai-search-tool-leverages-google-gemini/
