news 
Title: The Deals: HYBE Secures $21M for Gaming Business to Include Artist IP, Live Nation Makes a Move in Malta
In today’s industry updates, HYBE, the parent company of K-pop powerhouse BTS and other popular artists, has secured a significant $21 million investment for its gaming business. This move is seen as a strategic expansion into the rapidly growing market of interactive entertainment.
The investment will reportedly be used to develop new games that incorporate artist intellectual property (IP), such as music and characters from their respective discographies. This marks an interesting shift in HYBE’s focus, as it has traditionally been known for its music label and management services.
In other news, Live Nation, the world-renowned concert promoter and ticketing platform, has announced a move into Malta. While details of this development are still limited, sources suggest that the company may be looking to establish a new presence in Europe, potentially strengthening its foothold in the region.
As the music industry continues to evolve and adapt to changing consumer habits, these moves underscore the importance of diversification and exploration into new markets and technologies. Stay tuned for further updates on this developing story!
Source: https://www.billboard.com/pro/hybe-gaming-business-raises-21m-music-industry-deals/
