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Glossier might lose its unicorn status, report says
In a surprising turn of events, beauty brand Glossier is reportedly seeking to raise $100 million in funding with a valuation “south of a billion dollars.” This would be a significant drop from its previous valuation of $1.8 billion nearly four years ago.
According to sources who spoke to Puck, the brand does not necessarily need the funds, but rather wants to bring on new consumer-oriented investors and refresh its board. The desire for this change may stem from the fact that the direct-to-consumer market has shifted significantly since Glossier achieved its previous valuation.
As of now, Glossier’s existing investors include Forerunner, Sequoia, Thrive, and Index, according to Puck and Pitchbook.
Source: https://techcrunch.com/2025/04/10/glossier-might-lose-its-unicorn-status-report-says/
