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What’s Next For Video, B2B Influencers And AI In 2025
As we kick off 2025, the business-to-business (B2B) marketing landscape is poised for a seismic shift. The rise of AI has dramatically altered how we create, share, and consume content, forcing brands to adapt or risk falling behind. With B2B influencers emerging as essential partners, personalized video taking over workplace communication, and AI agents transforming the way we work, it’s imperative that companies reevaluate their marketing strategies.
Firstly, B2B influencers are no longer a “nice-to-have.” They have become vital in 2025, particularly on LinkedIn. These thought leaders have built communities around their expertise, making them essential for building trust and credibility. To effectively tap into this space, brands must focus on collaborating with influencers who possess the desired level of expertise, audience engagement, and reputation rather than merely follower count.
Secondly, personalized video is revolutionizing workplace communication. It’s time to say goodbye to text-based messaging platforms like Slack and hello to a future where real-time, humanized interactions become the norm. By adopting this shift, leaders can foster stronger company cultures, reduce miscommunication, and create more empathetic digital connections with their teams. I’ve seen firsthand the transformative impact of personalized video updates at Wistia through Playback, our program that includes regular video messages for my team.
Lastly, AI agents are transforming workflows, automating tedious tasks, and delivering real-time insights. However, these intelligent assistants aren’t just limited to enterprise companies; they’re also accessible to startups, solo businesses, and small teams. To harness the full potential of AI, organizations must learn how to delegate tasks efficiently and focus on what truly drives growth.
2025 is poised to be a year of massive transformation for B2B marketing. With influencers, personalized video, and AI agents set to disrupt traditional strategies, it’s crucial that companies take proactive steps to stay ahead of the curve.
Source: https://www.forbes.com/councils/forbestechcouncil/2025/04/15/whats-next-for-video-b2b-influencers-and-ai-in-2025/
