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Google’s New EU Crypto Ad Policy: Only MiCA-Licensed Platforms Need Apply
In a significant move, Google has announced new guidelines for cryptocurrency advertisements in the European Union (EU). The updated policy requires all digital asset platforms to be licensed under the European Union’s Markets in Crypto-Assets (MiCA) regulation in order to display ads on Google.
This development comes as no surprise, considering Google’s growing interest in the blockchain and cryptocurrency sectors. In a recent announcement, Alphabet, Google’s parent company, has been making strategic investments in blockchain startups like Fireblocks and Dapper Labs, while also expanding its Web3 services through partnerships with Coinbase.
As a result, smaller crypto exchanges may face significant challenges in meeting these new compliance standards, potentially limiting their advertising reach on the search giant. This could have far-reaching consequences for the cryptocurrency market as a whole.
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Source: https://bitcoinist.com/googles-eu-crypto-ad-policy-mica-licensed-platforms/
