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Marshmallow, the UK insurance startup for migrants, raises $90M at a $2B+ valuation
UK-based startup Marshmallow has raised an impressive $90 million in funding, resulting in a staggering valuation of over $2 billion. This significant achievement marks a major milestone for the company, which has been working to provide innovative car insurance solutions to immigrants and other underrepresented groups.
Founded by CEO Oliver Kent-Braham and his twin brother Alexander, Marshmallow has made significant strides in its short existence. The startup’s commitment to inclusivity and diversity sets it apart from many of its competitors. In fact, the company is one of only two “unicorn” startups in the UK with a Black founder, with WorldRemit being the other.
Marshmallow’s unique approach focuses on using data science and AI to create new opportunities for risk prediction and more personalized insurance policies. This focus has attracted significant attention from investors, including Portage Capital Solutions, which co-head GP Devon Kirk emphasized the strength of Marshmallow’s diverse leadership in an interview.
“We believe that financial services benefits greatly from different perspectives and leaders who can come up with innovative solutions to address those needs,” Kirk explained.
The insurance industry is notoriously complex, and it appears that Marshmallow has found a way to not only navigate but also revolutionize this space. The company’s emphasis on inclusivity and diversity may be a major factor in its success.
Source: https://techcrunch.com/2025/04/14/marshmallow-the-uk-insurance-startup-for-migrants-raises-90m-at-a-2b-valuation/
