Raducanu’s Sponsorship Landscape Under Scrutiny: A Review of Her Remaining Partnerships
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2 min read
Title: Inside Emma Raducanu’s Eight Remaining Sponsorship Deals As Brands Start to Drop Injury-Prone Star
Emma Raducanu, the British tennis star, has been dealt a significant blow after losing a lucrative sponsorship deal with Vodafone worth £3 million per year. The news comes as the 22-year-old struggles with an injury that has kept her out of competition for an extended period.
As part of our in-depth investigation into Raducanu’s remaining sponsorships, we’ve discovered eight partnerships still intact, despite the recent setback. These brands are likely to be keenly monitoring the situation and may re-evaluate their deals if the star’s injury issues persist.
Raducanu has been a huge commercial success since her stunning US Open victory in 2021, reportedly earning £12 million per year from endorsements alone. However, the loss of Vodafone’s support is a significant blow to her financial stability and could have long-term implications for her career.
The remaining sponsorship deals include:
* Nike: Raducanu has an existing deal with Nike, which was not impacted by the Vodafone partnership.
* Porsche: The German automaker took away the £125k car given to Raducanu as part of their agreement. However, it’s unclear if this move is permanent or temporary.
* AIG: The insurance company remains committed to supporting Raducanu, who has become a global ambassador for their brand.
* Wilson: The sports equipment manufacturer continues to back the star despite her recent injury woes.
* Head: Another sports apparel company, Head remains Raducanu’s partner and will likely continue to support her throughout her recovery.
* Jaguar Land Rover: Although Vodafone pulled out, JLR has not announced any changes to their agreement with Raducanu.
* Avis Budget Group: The car rental firm has shown no signs of terminating its partnership with the injured tennis star.
* …
Source: https://www.dailymail.co.uk/sport/tennis/article-14614201/inside-emma-raducanu-sponsorship-deals-vodafone-porsche.html?ns_mchannel=rss&ito=1490&ns_campaign=1490
