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Bezos-backed Slate Auto Debuts Analog EV Pickup Truck That Is Decidedly Anti-Tesla
Amazon founder Jeff Bezos has backed another innovative venture in the electric vehicle (EV) space. Slate Auto, a new startup, has launched an analog EV pickup truck that is anything but revolutionary in terms of design. In fact, it’s decidedly anti-Tesla.
The company claims to be focused on creating vehicles that are not only environmentally friendly but also customizable and affordable. The Blank Slate, as the vehicle is called, is a no-frills approach to electric mobility that has raised eyebrows among industry experts.
Slate Auto has taken an unconventional route by abandoning the trend of high-tech features and luxurious designs popularized by Tesla. Instead, the startup is banking on its commitment to domestic manufacturing and deep customization options to win over consumers.
CEO Mark Barman emphasized during a press conference yesterday that “vehicles should be affordable and desirable.” The company’s approach seems to prioritize the latter, emphasizing a DIY-friendly installation process for customers who want to make changes to their vehicles as they see fit.
Source: https://techcrunch.com/2025/04/24/bezos-backed-slate-auto-debuts-analog-ev-pickup-truck-that-is-decidedly-anti-tesla/
