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Apple CEO Tim Cook says tariffs to add only $900M in costs in Q3
In a recent statement during the second-quarter earnings call with investors, Apple CEO Tim Cook shed light on the impact of President Trump’s tariffs. According to his comments, tariffs are expected to have a limited impact on the company’s finances, adding merely $900 million to its costs.
The estimated figure is based on current global tariff rates, policies, and applications remaining unchanged for the balance of the quarter, with no new tariffs being added. Cook emphasized that this projection should not be used as a forecast for future quarters, citing “unique factors” that would benefit the June quarter.
During the call, investors were also concerned about the potential consequences of tariffs on Apple’s operations. In response, Cook noted that the company is already sourcing half of its iPhones from India and most other products for the US market from Vietnam. This diversification strategy appears to have mitigated the impact of tariffs on Apple’s costs.
When pressed by an investor to provide further insights into the June quarter, Cook was hesitant to make predictions about the future, stating, “I don’t want to predict the future because I’m not sure what will happen with the tariffs.” He also refrained from making any forecasts about the company’s production mix in the coming period.
As Apple continues to navigate this uncertain environment, CEO Tim Cook emphasized his commitment to long-term growth and innovation. He assured investors that the company will continue to make “thoughtful and deliberate decisions,” focusing on investing for the long term while prioritizing dedication to innovation and the opportunities it creates.
In light of these comments, it seems that Apple is well-equipped to adapt to any changes in the tariff landscape.
Source: https://techcrunch.com/2025/05/01/apple-ceo-tim-cook-says-tariffs-to-add-only-900m-in-costs-in-q3/
