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You can now set up double dates with friends on Tinder
In an effort to resonate with younger users amid declining user engagement, Tinder has announced the launch of a new Double Date feature. This innovative approach allows users to team up with friends and chat with potential matches together.
Double Date enables users to pair up with a friend and browse through other paired users who share at least one of their individual preferences, such as gender and sexual orientation. When one person in a pair receives a match, a group chat begins with all four participants. Users also have the option to like an individual profile within the match if they prefer to chat one-on-one.
Users can invite up to three friends to join in this new dating experience. By encouraging users to double date with friends, this approach aims to reduce the pressure and anxiety often associated with solo dating, creating a more comfortable environment for everyone involved.
“In early testing, users consistently told us they felt more comfortable being their authentic selves when connecting as a pair with a friend, which often led to stronger engagement,” said Cleo Long, head of product marketing. “The group chat format helps break the ice and makes it easier to plan casual meetups, whether those evolve into friendships, romantic connections, or something in between.”
This new feature follows Tinder’s parent company, Match Group, reporting a 5% decline in paying subscribers, which fell to 14.2 million in the first quarter across its dating apps. Double Date may be an effort to regain these users while also attracting new ones.
According to the company, early testing results were promising, with nearly 12% of users who accepted a Double Date invite being either new or returning users. Additional internal data shows that individual users participating in Double Date chats sent 25% more messages than in typical one-on-one conversations.
Source: techcrunch.com
