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General Mills says it will remove artificial dyes from all foods by end of 2027
In a significant move, General Mills has announced that it will be removing artificial coloring from all its products by the end of 2027. This decision comes in response to growing consumer concerns about the potential health impacts of synthetic food dyes.
According to the company’s statement, 85% of its retail products and “nearly all” of its school offerings are already free from these colors. The company has also committed to removing artificial dyes from all cereals and school products by summer 2026, with the remaining product lineup set to follow suit by the end of 2027.
The decision is significant not only for General Mills’ customers but also in light of recent regulatory developments. In April, the U.S. Food and Drug Administration and the Department of Health and Human Services urged the food industry to stop using synthetic food dyes, although they did not impose a full ban.
General Mills’ portfolio includes well-known brands such as Pillsbury, Betty Crocker, Cheerios, and other popular cereals, though the company has chosen not to specify which of these brands actually contain artificial dyes.
“We have always moved quickly to meet evolving consumer needs,” said CEO and Chairman Jeff Harmening. “Reformulating our product portfolio to remove certified colors is yet another example.”
The move by General Mills comes as some states in the US, such as California and West Virginia, have already taken steps to restrict the use of synthetic food dyes.
Source: www.cbsnews.com
