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Liz Jones: With this As Ever launch, Meghan’s finally found a money-spinner that will work… because she’s realised one key thing
I’m thrilled to see the Duchess of Sussex has finally launched her clothing line, As Ever. And, I must admit, it’s about time! While some might be disappointed by the absence of royal protocol, I believe Meghan has made an intelligent move by venturing into the fashion world.
In a world where social media dominates our lives, having a strong online presence is crucial for any brand or celebrity to succeed. This is precisely what the Duchess seems to have grasped with her As Ever launch. By choosing to forgo traditional royal protocol and focus on social media marketing, Meghan has effectively bypassed the old-school ways of promoting products.
I’m not saying I approve of everything about this launch – some might find it tacky or attention-seeking. However, as a fashion enthusiast and an expert in all things style (ahem), I genuinely believe she’s onto something here.
In today’s world, where influencers can make or break a brand, Meghan has taken matters into her own hands by creating a platform that will allow her to promote the brand directly to her fans. And let’s be real – who wouldn’t want to get their fashion advice from royalty?
This bold move might just pay off in the long run. But I’ll be keeping an eye on those ‘unrecognizable’ Disney Channel stars, thank you very much!
Source: www.dailymail.co.uk
