
Apple Faces Class Action Lawsuit Over Alleged Misleading of Siri’s AI Development
A new lawsuit has been filed against Apple, accusing CEO Tim Cook and other executives of misleading the public about Siri’s artificial intelligence (AI) capabilities. The suit claims that Apple intentionally exaggerated the progress made on Siri upgrades during the 2024 Worldwide Developers Conference (WWDC), ultimately resulting in financial losses for investors.
The class action complaint alleges that Apple presented AI-powered Siri enhancements as a near-ready innovation, despite lacking functional prototypes at the time. It is further asserted that Cook and other senior executives publicly touted Siri’s capabilities without sufficient justification, leading to an unfair impact on investor decisions.
The suit seeks damages for those affected by the alleged misrepresentation of Siri’s progress. This development raises questions about accountability within the tech giant, particularly in the AI space where competitors like Microsoft and Google have already integrated generative AI into their platforms.
Industry observers suggest that this lawsuit might signal a new era of heightened scrutiny for major tech companies regarding their AI claims, particularly if such claims are not supported by functional prototypes or actual progress.
Source: coincentral.com