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New TikTok Messaging Tool Lets Creators Send Public Updates to Followers
TikTok is testing a new feature called Bulletin Boards that enables creators to send public updates directly to their followers. This innovative tool allows for text, images, and video content sharing with the option for followers to react using emojis.
The Bulletin Boards feature shares similarities with Instagram’s broadcast channels, as it provides a direct communication channel for content creators to share updates with their audience. Currently in testing phase, TikTok is likely evaluating how users respond to this format, including its impact on creator reach and follower engagement.
If successful, the tool may become an integral part of TikTok’s ever-growing creator toolkit, allowing the platform to remain competitive in a crowded digital space.
Source: coincentral.com
