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New TikTok Messaging Tool Lets Creators Send Public Updates to Followers
TikTok is testing a new feature called Bulletin Boards, which enables creators to send public updates directly to their followers. This innovative tool supports text, images, and videos, allowing followers to react using emojis.
The introduction of this feature is an indication of the social media platform’s commitment to providing creators with more control over audience engagement. TikTok has been known for its algorithm-driven feed, which sometimes makes it difficult for content creators to connect with their fans.
In a statement, TikTok confirmed the testing phase of Bulletin Boards, but did not provide a timeline for its rollout. For now, the tool’s limitations include the inability for followers to post or comment on updates, much like Instagram’s broadcast channels. However, if successful, this feature may become a crucial part of TikTok’s ever-growing creator toolkit, helping the platform maintain its position in an increasingly crowded digital space.
As creators take advantage of Bulletin Boards, they will have an opportunity to deliver exclusive announcements, curated multimedia drops, and behind-the-scenes updates directly with their audience. This could result in stronger bonds between influencers and their followers. The impact on content promotion and loyalty is significant, as the new tool offers a direct communication channel that bypasses algorithmic feeds.
It’s interesting to see how users respond to this format and its effect on creator reach and follower engagement.
Source: coincentral.com
