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Title: From ‘7 Days’ to Forever: How Craig David’s ‘Born to Do It’ Became the ‘Gift That Keeps Giving’
In a candid conversation with Billboard, Craig David reflects on the 25th anniversary of his groundbreaking album ‘Born to Do It’, which has remarkably aged so well. The R&B/hip-hop sensation explains how he was able to create something timeless by taking the time to labor over every detail.
“Everything had its place,” David emphasizes. “No rush.” This meticulous approach allowed him to tap into his artistic vision, yielding an album that resonates with listeners even two and a half decades later. The singer-songwriter attributes this enduring appeal to the special collaboration he shared with producer Mark Hill.
“I think maybe we weren’t trying to replicate everything,” David says, noting their ability to balance his R&B/hip-hop roots with orchestral elements, creating something innovative and fresh. This synergy allowed them to bring unique musicality to the table, which has stood the test of time.
The conversation also touches on a fascinating anecdote about how he almost got an early start on remixing ‘7 Days’ before Ashanti’s version came along. According to David, Irv Gotti initially reached out with a potential instrumental that ultimately didn’t work out due to his own delay in getting back to it. The opportunity instead presented itself when Ja Rule and Ashanti were blowing up with “Always on Time,” allowing them to create the iconic remix we know today.
Furthermore, David discusses his work with DJ Premier, who contributed an exceptional remix for ‘7 Days.’ He shares a memorable experience where he met Premier in New York City, recorded most of the vocals at his hotel room due to lack of equipment, and was blown away by the legend’s skillset. This remix ended up flying under the radar for some, but it had a major impact on others.
The album’s influence is evident today as well. For instance, Craig David’s ‘Born to Do It’ has been recognized with a reverence and freshness that continues to inspire generations of artists.
Source: www.billboard.com
