news 
Nikita Bier joins X as Head of Product: ‘I’ve officially posted my way to the top’
In a significant move, Elon Musk’s X has appointed serial entrepreneur and growth hacker Nikita Bier as its new Head of Product. “I’ve officially posted my way to the top,” Bier wrote on X, alluding to his large presence on the app.
Bier is best known for founding apps like Gas, which was acquired by Discord, and TBH, which was acquired by Facebook. Both Gas and TBH were geared towards teens, with a focus on encouraging positive interactions among users. His latest endeavors have included working as a venture partner at Lightspeed and as an advisor to the Solana Foundation.
In his new role at X, Bier will be utilizing his expertise in driving growth for apps over short periods. He has already hinted at plans to create features that drive adoption beyond the typical user base drawn to text-first social networks. This move could potentially open up new avenues for X and its users.
Bier’s appointment has been met with excitement from the X community, who are eager to see what he will bring to the role. His predecessor is rumored to have been pushed out due to disagreements over the direction of the app.
Upon taking on his new position, Bier expressed gratitude towards Elon Musk and the X team for inviting him to work on a product that he “lives and breathes.”
Source: techcrunch.com
