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Apple is reportedly in talks to acquire the rights to broadcast Formula 1 (F1) racing events in the United States. According to a recent report by Financial Times, Apple is seeking to capitalize on the growing popularity of the sport among American audiences.
The news comes as Apple has already secured deals with Major League Baseball and Major League Soccer to stream their respective games. If successful, this move would mark the tech giant’s further investment in live sports broadcasting.
However, Apple won’t be without competition. ESPN, which currently holds the rights to F1 broadcasts in the US, will see its contract expire next year. It is likely that other bidders will also enter the fray, making it a highly competitive bidding process.
The news comes as Formula 1 enjoys a surge in popularity in the US, with viewership of live events increasing, particularly among younger women. This trend was sparked by Netflix’s documentary series “Drive to Survive,” which premiered in 2019 and helped introduce the sport to a wider audience.
In related news, Apple recently released its own F1 movie, produced in collaboration with F1 star Lewis Hamilton. The film has reportedly been a commercial success, further solidifying the company’s commitment to expanding its reach within the sports industry.
Apple TV did not immediately respond to a request for comment on this matter.
Source: techcrunch.com
