news 
Gemini has rapidly expanded its tokenized stock offerings for European Union customers, bringing its total to 37 equities in a multi-phased rollout. The latest additions include major consumer and travel brands like Nike, Uber, and McDonald’s, marking the third and largest wave of additions in less than three weeks.
The exchange added 14 new tokenized stocks on July 14, following a significant expansion on July 3 that included tech giants like Apple, Amazon, and Tesla, as well as crypto-related companies like Coinbase and MARA Holdings. The initial launch occurred on June 27 with the debut of MicroStrategy (MSTR) shares.
Gemini’s service is made possible through a partnership with Dinari, which provides the tokenized instruments known as dShares™. These digital derivatives are backed 1:1 by the corresponding US equity and offer the same economic rights where permitted. The tokens are issued by Dinari, a US SEC-registered transfer agent, and minted on the Arbitrum network to ensure transaction efficiency.
The strategic rollout is handled through Gemini Intergalactic EU Artemis, Ltd, the company’s entity authorized and regulated by the Malta Financial Services Authority (MFSA). By operating under the EU’s established MiFID framework, Gemini is positioning itself to compete directly with other exchanges like Kraken, which also offer tokenized securities in the region.
The expansion places the company in direct competition with other major platforms targeting the European market. FinTech firm Robinhood recently launched 24/7 trading for tokenized US stocks and is now in talks with regulators over some issues related to OpenAI and SpaceX tokenized stocks, while exchanges like Kraken and Bybit have also introduced similar offerings as Gemini.
This growing competition signals a broader industry shift towards providing European users with MiCA-regulated access to global equities through blockchain technology.
Source: www.coinspeaker.com
