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TikTok is Adding Features for Songwriters to Its App
By Ivan Mehta, Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
In a move that’s likely to be welcomed by the music community, TikTok is introducing new features designed specifically for songwriters on its platform. The new “Songwriter” label and music highlight section will allow songwriters to showcase their work alongside their own content, providing a unique opportunity for them to build an audience, promote their artistry, and potentially connect with potential clients.
As part of the beta release, a limited number of publishing partners and songwriters have gained access to these features. Songwriters and publishers who are interested in being part of this program will need to join a waitlist for now.
The decision to introduce these features was driven by surveys and interviews conducted by TikTok with over 870 songwriters, which aimed to understand their needs on social media regarding profile building and monetization opportunities. Notably, the platform found that more than half of songwriters use social media platforms like TikTok to raise their profile.
“We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,” said TikTok’s Global Head of Music Publishing Licensing and Partnership. “TikTok is unique in its ability to offer songwriters a way to highlight their musical works alongside their own content, helping them tell the stories about their music, craft, and lives, and raise their profile and build their audience.”
It’s worth noting that other music streaming services have already ventured into this space. Spotify has been offering features to let songwriters showcase their work for years now, while Tidal went a step further by launching a tool to track royalties and manage credits.
Source: techcrunch.com
