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Esports Collab King G2 Unveils Smiley Fashion Partnership
In a move that is sure to bring joy and positivity to fans around the world, G2 Esports has announced its latest fashion collaboration. The team, known for pushing the boundaries of what’s possible in the esports space, has partnered with none other than The Smiley Company, makers of the iconic yellow smiling face logo.
This partnership marks a significant moment in the history of both organizations. According to Sabrina Ratih, chief operating officer of G2 Esports, “We wanted to create something that reflects our personality: fun, daring, and unapologetically G2.” The team’s latest fashion endeavour aims to deliver just that.
The Smiley Company’s Ross Wilson, chief product officer for fashion, echoed these sentiments, stating that “G2 is an organization that brings smiles to their fans around the world through a blend of positivity, joy, and fearlessness, and we couldn’t think of a better team to combine forces with to create a collection for fans who know that being playful is powerful.”
The collaboration sees G2 Esports release a capsule collection featuring oversized graphics and Smiley icons reimagined through the lens of the organization’s competitive DNA. Fans can expect to see G2’s samurai mask alongside the legendary yellow Smiley.
This latest fashion effort from the team will be available exclusively on their website at 11:00am EST today, with a second drop tied to a major esports tournament later in the year.
Source: www.forbes.com
