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Tesla Turns to a Classic Tactic to Spark a Buying Frenzy
The automaker is manufacturing scarcity to drive a final sales boom before its cars get $7,500 more expensive overnight.
In a bold move, Tesla has opted for a tried-and-true strategy to spark a buying frenzy: creating a sense of urgency by limiting the availability of its vehicles. As Tesla’s Chief Financial Officer, Vaibhav Taneja, made clear during an analyst call on Wednesday, the company is now manufacturing scarcity to encourage customers to act quickly.
The warning comes at a precarious moment for the electric vehicle (EV) manufacturer, as it faces declining sales, profits, and earnings. The federal tax credit of $7,500, which was set to expire permanently on September 30th, will no longer be available after that date. This change in incentives has significant financial implications for prospective buyers.
Taneja emphasized the gravity of this situation during the call: “If you are in the U.S. and looking to buy a car, let’s roll now as we may not be able to guarantee delivery for orders placed in the later part of August and beyond.”
Source: gizmodo.com
