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Apple’s Bold Move: ‘Significantly’ Growing AI Investments Amid Increased Competition
In a surprising yet bold move, Apple has announced its intention to “significantly” grow its artificial intelligence (AI) investments. This strategic decision comes at a time when the tech giant is facing increased competition in the AI space.
During an earnings call with investors on Thursday, CEO Tim Cook emphasized the company’s commitment to investing heavily in AI technology. In his words, “We see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments.”
This significant shift in strategy comes on the heels of Apple’s announcement that it has already acquired seven companies this year, with none being considered “huge” in terms of dollar amount. This suggests that the company is willing to make strategic acquisitions to accelerate its AI plans.
Despite being criticized for being slow to adapt to the AI era, Apple has defended its approach by stating that launching untested products would be a mistake. Instead, the company appears to be taking a more measured approach to ensure it launches high-quality AI features and does not sacrifice quality for speed.
The tech giant’s renewed focus on AI investments is seen as a significant departure from its previous stance, particularly in light of the recent surge in popularity of ChatGPT and other competing AI-powered solutions.
Source: techcrunch.com
