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Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth
Locket, the photo-sharing app that allows users to share images with friends that are then displayed on their home screens as widgets, wants to stay relevant and grow by enlisting the help of celebrities. The company has been quietly testing a feature called “Celebrity Lockets” for six months now, which it officially announced today.
The new feature mainly focuses on music artists, enabling them to engage with fans by sharing updates about upcoming shows, album releases, or other news. Locket has already tested this function with Sukie Waterhouse and JVKE, with more artists expected to join soon. Celebrities can either share a link to their social media platforms or search for themselves within the app to add Locket users who have already started following them, after which they can send photos directly to fans’ home screens.
Locket’s founder, Matt Moss, believes that this new feature offers the kind of immediate intimacy and interaction that other platforms cannot replicate. It essentially converts passive followers into active participants, he emphasized.
The app has seen significant growth since its inception in 2022 when it emerged as a competitor to BeReal. Locket enables users to choose a maximum of twenty close friends with whom they want to share photos, thereby creating an exclusive space. The app claims to have over eighty million total downloads and more than nine million daily active users who have shared over ten billion photographs up until now.
In addition to this new celebrity-focused feature, the company has also introduced the ability for artists to choose a limited number of fans with whom they can connect.
Source: techcrunch.com
