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Infiniti Concept Vehicles Hint At Powerful New Direction
As Nissan’s luxury brand continues to adapt to the ever-evolving market landscape, Infiniti has recently announced the introduction of three concept vehicles at next week’s Pebble Beach Automotive Week. This development serves as a powerful hint towards the brand’s new direction, with an emphasis on refining its product line and boosting sales.
The latest updates indicate that the company is taking steps to address the challenges it faces in the market. In light of this, Tiago Castro, Vice President of Infiniti Americas, recently underscored the importance of the all-retailer meetings scheduled for August 19-20 in Las Vegas. These meetings will bring together Nissan and Infiniti dealerships, along with global CEO Ivan Espinosa, to discuss the corporation’s direction and commitment to the Infiniti brand.
According to Castro, these joint meetings are crucial for showcasing the collective power of the company and the future course it is set to take. The statement aims to reassure dealers, clients, and employees that the brand remains committed to its vision, with a focus on strengthening Nissan while simultaneously supporting Infiniti’s growth.
The debut of three concept vehicles at Pebble Beach Automotive Week will serve as a key part of this effort. This move is expected to propel the brand towards a more innovative direction.
Source: www.forbes.com
