Studios Take Measures to Protect Their Intellectual Property from Being Used for AI Training Purposes

Universal has added a new warning to the end credits of some of its movies. The message explicitly states that the film “may not be used to train AI” in an effort to prevent intellectual property from being fed into the machines and used as training data, effectively giving away their creative work without permission.

The move is part of Universal’s ongoing efforts to protect its content from being used for AI training purposes. The warning has already been included at the end of live-action film How to Train Your Dragon, which hit theaters in June, as well as Jurassic World Rebirth and Bad Guys 2.

According to The Hollywood Reporter, the message is accompanied by a more standard boilerplate warning that states intellectual property protected under laws of the United States and other countries. In some international markets, the company includes a citation to a 2019 European Union copyright law that allows individuals or companies to opt out of having their productions used in scientific research.

The move raises questions about the ethical implications of AI training on movie content. With the rise of AI-generated imagery and audio, there is growing concern among studios like Universal that they will not be able to monetize their creative work if it can be easily replicated using AI models.

Some industry experts argue that including a “no AI training” warning in movie credits may not necessarily prevent the films from being used for training purposes. However, this new measure could potentially give Universal and other major intellectual property holders leverage if they discover that their content has been used without permission.

In related news, OpenAI recently released its AI image generator tool, which was met with widespread acclaim when users were able to create images in the style of Studio Ghibli.

Source: gizmodo.com