news 
UFC Just Killed PPV In The U.S. — Here’s What It Means For Everyone
For the first time since entering the mainstream, fans in the United States won’t have to shell out money every time a numbered card takes place. As of 2026, the promotion’s seven-year, $7.7 billion media rights deal with Paramount+ and CBS will mark the end of the $80 pay-per-view model, replacing it with a monthly subscription. Beginning next year, this agreement includes every fight – 13 numbered events, 30 Fight Nights, many simulcast on CBS. For now, the cost of that subscription is $12.99 without ads. It’s possible to envision the cost rising in the near future after Paramount+ and other streaming services have previously raised their prices following the addition of new content or securing sports rights.
This change signifies more than just a cost alteration; it fundamentally shifts how the sport is consumed and its biggest stars are marketed.
Source: www.forbes.com
