SZA Named Artistic Director at Vans: Collaboration Seeks to Merge Creativity with Fashion

SZA has expanded her creative vision beyond music by joining iconic brand Vans as its new artistic director. The Grammy-winning singer-songwriter will collaborate with the brand on upcoming campaigns and co-create exclusive product collections that merge her unique perspective with Vans’ values.

In a statement, SZA emphasized her connection to the brand’s ethos, stating, “I’ve been wearing Knu Skools and other styles for years – they’ve always had an ethos I connect with. As artistic director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points.”

SZA’s new role marks a significant departure from her music career, where she has made waves as a genre-defying superstar. Her authenticity and fearless approach to self-expression align with Vans’ core values.

The partnership kicks off with an original “VANSZA” video campaign dedicated to exploring the concept of “the beauty of becoming.” The clip features SZA sharing wisdom on how individuals can “stretch their wings as wide as the wind allows,” while showcasing her favorite Vans silhouettes.

Source: www.billboard.com