New Technology Aims to Detect and Identify AI-Generated Content Featuring Celebrities
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2 min read
YouTube has announced that it is working on developing technology that can detect and identify AI-generated content featuring celebrities and other popular creators. This move comes as a response to the growing concern over deepfakes and AI-generated content that impersonate or simulate real individuals without their consent.
According to The Verge, YouTube will be partnering with the Creative Artists Agency (CAA) to test these new controls early next year before rolling them out to “top YouTube creators, creative professionals, and other leading partners representing talent.” This means that celebrities and popular influencers will have a say in how AI-generated content featuring their likeness is handled on the platform.
YouTube has been working on tools to help manage AI-generated depictions of creators and their voices since September. The company aims to give celebrities and other popular figures the ability to “manage AI copies of their likeness at scale,” according to Emma Roth’s article on The Verge.
It appears that YouTube is also working on “synthetic-singing identification technology” to detect AI-generated content that mimics creators’ singing voices. This move is significant, as it highlights the company’s commitment to protecting its users from unauthorized uses of their digital likenesses.
YouTube has already started allowing music labels to request the removal of AI-generated content that simulates an artist’s voice. Additionally, the platform now requires creators to label videos containing AI-generated content. These moves demonstrate YouTube’s proactive approach to addressing concerns over AI-generated content.
It will be interesting to see how this new technology is received by celebrities and influencers, as well as the general public. One thing is certain, however: YouTube is taking a bold step in acknowledging the potential risks associated with AI-generated content and is actively working to mitigate them.
The partnership with CAA marks an important milestone in this effort, as it signifies YouTube’s commitment to protecting its users’ digital likenesses and ensuring that creators have control over how their images are used.
Source: http://www.theverge.com
