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YouTube is Helping High-Profile Actors and Athletes Monetize Their AI Likenesses
In a significant development, YouTube has announced its collaboration with Creative Artists Agency (CAA), a global talent agency representing some of the world’s most influential figures in entertainment. The partnership will enable these high-profile actors and athletes to monitor and monetize their digital likenesses on the video-sharing platform.
The “likeness management technology” being tested by YouTube will identify and surface AI-generated content featuring the likeness of award-winning actors, top NBA and NFL athletes, all of whom are CAA clients. This innovation is expected to provide an easy route for these celebrities to submit requests for removal through YouTube’s existing privacy-complaint process.
By partnering with CAA, YouTube aims to gain valuable insights before releasing its likeness management tech more widely to other creators and artists. The platform has been under pressure from various parties to better address the concerns surrounding AI-generated content featuring famous people.
The issue of AI-generated likenesses has been a contentious one in Hollywood, with some stars agreeing to license their voices for AI projects while others have expressed strong reservations about the use of digital versions of themselves. In a recent podcast interview, Friends actress Lisa Kudrow raised concerns about the potential erosion of opportunities for up-and-coming actors if AI-generated likenesses become too prevalent.
Through this collaboration, YouTube is seeking to create new revenue streams for its high-profile clients by enabling them to capitalize on their digital identities. The platform’s efforts are likely to have significant implications for the entertainment industry as a whole.
In the words of YouTube, “CAA is an ideal first partner to test our likeness management tech.” The talent agency has been at the forefront of AI and digital rights, with its CAAvault service dedicated to scanning, capturing, and securely storing clients’ digital likenesses, including their faces, bodies, and voices.
As AI-generated content continues to evolve and become increasingly sophisticated, this partnership demonstrates YouTube’s commitment to addressing the concerns of high-profile talent while also opening up new opportunities for revenue generation.
Source: www.engadget.com
