YouTube Partners with CAA to Develop Technology for Celebrity Control Over Online Presence

YouTube is partnering with Creative Artists Agency (CAA) to develop and test a new technology designed to help celebrities monitor for unauthorized uses of their likenesses created with AI deepfakes. The tech, which will be rolled out to more creators on the platform over time, aims to provide an easy way for celebrities to request the removal of such content.

In recent years, AI-generated content has become increasingly sophisticated, allowing creators to generate realistic depictions of individuals without their consent. This has led to concerns among celebrities and the public about privacy and identity theft.

YouTube’s new technology is designed to address these concerns by providing a means for celebrities to track down and remove unauthorized uses of their likenesses from the platform.

“The goal of this project is to give our creators – including influencers, artists, and musicians – tools that help them maintain control over their online presence,” said YouTube spokesperson, [name].

The tech will be tested in collaboration with CAA, a leading talent agency representing some of the biggest names in entertainment. The partnership is expected to provide valuable insights into the world of AI-generated content and its potential impact on celebrity culture.

“We are excited to work with YouTube to address this critical issue,” said CAA representative, [name]. “Our clients deserve to have control over their digital lives, and we believe that this technology will play a crucial role in achieving that goal.”

The development of this new tech is just the latest example of the growing importance of AI-generated content in today’s entertainment industry.

Source: gizmodo.com