Protecting Digital Identities: YouTube Partners with Creative Artists Agency to Combat Deepfakes

YouTube has taken a step to protect the digital identities of celebrities and professional athletes by announcing a new “likeness management technology” that will help them find videos using their likeness in AI deepfakes. The company is partnering with Creative Artists Agency (CAA) to test this new technology.

According to reports, YouTube already has sophisticated technology called Content ID that helps artists identify and remove copyrighted content from the platform. However, with the increasing use of AI-generated deepfakes, celebrities and athletes need a more robust solution to protect their digital identities.

This new partnership aims to provide just that by allowing CAA clients to track and remove any videos using their likeness without requiring manual review. This means that any AI-generated content that uses their image or voice will be automatically detected and removed from the platform.

YouTube’s effort is seen as a positive step towards curbing the misuse of deepfakes in the entertainment industry. The use of AI-generated content has become increasingly common, but it can also lead to identity theft, impersonation, and other forms of harassment.

This new technology will not only benefit celebrities but also protect the integrity of online content. It is expected that this collaboration between YouTube and CAA will have a significant impact on the way deepfakes are used in the entertainment industry moving forward.

In related news, AI-powered oral-B electric toothbrushes are now 50% off during the holiday season.

Source: gizmodo.com