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Apple has reportedly scrapped its plan to offer iPhones as a subscription service, according to Bloomberg.
The tech giant had been working on a project that would allow customers to pay a monthly fee in exchange for access to the latest and greatest iPhone models. The idea was to shift the way people buy phones by transforming ownership into a streaming-like experience.
However, it appears that Apple has decided against pursuing this plan, marking an unexpected twist in the tech industry.
As part of its subscription service, users would have been able to access the newest iPhones as well as other perks such as storage upgrades and accessories. The move was seen as a significant departure from the traditional way people purchase smartphones.
Apple’s decision to abandon its iPhone-as-a-subscription plan raises questions about the company’s strategy and priorities going forward. Some speculate that Apple may be shifting its focus towards more lucrative areas of the market, such as artificial intelligence and augmented reality technologies.
While this news is a setback for those who were eagerly anticipating the possibility of buying iPhones in a subscription-based format, it remains to be seen what the future holds for the tech giant’s innovative approach to consumerism.
Source: gizmodo.com
