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Apple has reportedly abandoned its plan to offer a subscription service for iPhones, according to Bloomberg.
The tech giant had been working on the project since 2022, with the intention of shifting phone ownership into a model closer to leasing a car. The concept, which was initially intended to be launched last year, would have allowed users to pay a monthly fee for access to an iPhone, rather than purchasing one outright.
However, it appears that Apple has decided against moving forward with this plan, likely due to concerns over the impact on its bottom line and the potential backlash from customers who value their right to own their devices outright.
The rumored service would have also allowed Apple to potentially lock users into a continuous cycle of upgrade purchases, further increasing revenue for the company. However, it’s clear that these plans have been put on hold.
Apple has not officially confirmed or denied the rumors, but the move is seen as significant given the potential implications for its business model and customer relationships.
It’s worth noting that Apple has been exploring other means of generating revenue from its devices, such as offering software subscriptions and potentially integrating advertising into its operating system. These moves would likely be more palatable to investors and shareholders than a shift towards leasing iPhones.
In any case, it appears that the iPhone-as-a-Subscription plan is no longer in the works, and Apple will continue to sell its devices at full price or offer financing options for customers who cannot afford the upfront cost.
Source: gizmodo.com
