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Formula 1 Renews Crypto.com Partnership Through 2030
Formula 1 and Crypto.com have extended their partnership through 2030, cementing the cryptocurrency exchange’s position as the sport’s official cryptocurrency sponsor and Miami Grand Prix title sponsor. The collaboration has seen substantial growth in both organizations’ respective user bases since its inception in 2021.
Notably, Formula 1 has experienced a significant expansion of its global reach, boasting a massive fan base of 750 million people worldwide. Additionally, television viewership has surged to 1.5 billion, and digital platforms have gained considerable traction. In contrast, Crypto.com has leveraged the partnership to build brand recognition through high-profile sports collaborations.
The renewed agreement ensures Crypto.com’s continued presence in Formula 1’s Sprint qualifying series, which debuted during the partnership’s initial phase. This aspect aligns with Formula 1’s efforts to innovate and introduce fresh racing formats, engaging fans worldwide.
Crypto.com will maintain its branding rights and activation opportunities at Grand Prix events globally, further solidifying its visibility across Formula 1’s digital platforms and at race venues throughout the season.
As the broader cryptocurrency industry faces increased regulatory scrutiny and market volatility, this extended agreement ensures Crypto.com’s continued involvement in the sport.
Source: blockonomi.com
