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Formula 1 Renews Crypto.com Partnership Through 2030
Formula 1 and Crypto.com have announced a multi-year extension of their partnership, which will now run through 2030. The agreement solidifies Crypto.com’s position as the official cryptocurrency sponsor of the sport, while also maintaining its title sponsorship of the Miami Grand Prix.
The renewed partnership marks a significant milestone in the history of Formula 1 and Crypto.com, as it highlights both parties’ commitment to innovation, technology, and growth. Since the initial collaboration began in 2021, the organizations have seen substantial progress in their joint efforts to engage fans and drive the adoption of digital assets.
Throughout the duration of this agreement, Crypto.com will continue to be an integral part of Formula 1’s Sprint qualifying series, which is a unique opportunity for the exchange to showcase its brand visibility across the sport’s digital platforms and physical venues worldwide. The partnership also includes branding rights and activation opportunities at Grand Prix events globally.
The renewed agreement is not only a testament to the success of their initial collaboration but also reflects both organizations’ dedication to embracing new technologies, digital experiences, and innovative formats that appeal to younger, tech-savvy audiences.
In light of the broader cryptocurrency industry’s increased regulatory oversight and market volatility, this partnership extension demonstrates Crypto.com’s resilience and commitment to its growth strategy.
Source: blockonomi.com
