news 
Why Environmentalists Are Scouring Media For Plant-Forward Recipes
Environmentalists are increasingly looking to the media for inspiration on plant-forward eating, and it’s not hard to see why. Not only can a shift towards a plant-based diet help reduce one’s carbon footprint, but it has also been shown to have numerous health benefits.
Newspaper food sections are an important source of recipe inspiration, but unfortunately, many still prioritize meat-heavy dishes over plant-forward options. However, this trend may be changing as consumers increasingly demand more sustainable and environmentally-friendly choices.
According to a recent study, two-thirds of Americans say they would eat more plant-based foods if the meals tasted better (67%). This is a significant shift in consumer attitudes, one that media outlets must take notice of. By incorporating more plant-forward recipes into their publications, newspapers can not only cater to this growing demand but also help drive positive change.
In fact, a 2021 analysis found that nearly all of the four popular U.S. newspaper recipe sections studied included an average of 54% of meat or fish-based dishes, while only around 20% of vegan options. This disparity is concerning, given the significant environmental impact of animal agriculture.
As consumers become more aware of the importance of sustainability and the devastating effects of climate change, demand for plant-forward recipes will continue to rise. It’s up to media outlets to adapt by providing a diverse range of options that reflect this shift.
In fact, even the Washington Post has taken steps in recent years to increase its coverage of vegan and low-meat/cheese recipes. The publication claims that it is responding to reader demand for more plant-forward content.
By incorporating more plant-based recipes into their publications, media outlets can not only help drive positive change but also provide readers with a vital tool to make healthier choices.
Source: www.forbes.com
