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**Nexo Rebrands into Premier Digital Asset Wealth Service**
On December 17th, which is also the anniversary of Satoshi Nakamoto’s original Bitcoin Whitepaper, Nexo announced its rebranding from a crypto lending and borrowing platform into a premier digital asset wealth service. The move aims to introduce innovative financial solutions tailored specifically for the Traditional Financial (TradFi) segment.
As part of this strategic shift, Vladislav Sopov, blockchain analyst and writer with a scientific background, emphasized that Nexo’s rebranding is poised to disrupt the traditional wealth management industry by offering crypto-centric wealth management solutions.
Source: u.today
