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Eddy Cue Explains Why Apple Won’t Make a Search Engine
In a recent filing with the Department of Justice (DOJ), Apple senior VP of services Eddy Cue has shed light on why the company will not create its own general-purpose search engine to compete with Google. According to Cue, attempting to do so would be “economically risky” and require massive investments of billions of dollars over many years.
In his statement, Cue emphasized that competing directly with Google in the search engine market is a perilous venture for Apple. Instead, he suggested that AI chatbots are the next big evolution in search technology, implying that Apple will focus on developing its own innovative solutions rather than attempting to challenge Google’s dominance head-on.
Furthermore, Cue highlighted the difficulties of making search viable without adopting targeted advertising as a core service – an approach that would clash with Apple’s commitment to prioritizing user privacy. This tension between revenue generation and data protection could be detrimental to both Apple and its customers if not managed properly.
Cue also emphasized Apple’s unique position in the market, stating that only Apple can speak to what kinds of future collaborations can best serve its users. He warned that the DOJ’s proposed remedies would “hamstring” Apple from fulfilling its customers’ needs, implying a need for flexibility in addressing user demands.
The context for this statement comes as part of Apple’s efforts to defend its Google search deal and participate in the ongoing antitrust case against the tech giant. The Department of Justice and Google have been at odds over how to address Google’s monopoly on general-purpose search engines, with both parties considering alternatives such as renegotiating their partnership or imposing a ban on exclusive long-term deals.
In this situation, Apple is seeking to intervene and emphasize its own concerns regarding the potential consequences of certain actions.
Source: www.theverge.com
