news 
Title: 2024’s Major Social Media Updates And Why 2025 Could Change Everything
2024 was a transformative year for social media platforms. Facebook and Instagram introduced new content monetization strategies, TikTok made significant advertising advancements, Twitter reworked its policies to allow explicit content, and Snapchat focused on subscription growth and user engagement.
As the landscape of these platforms evolves in 2025, creators and users alike will need to adapt to a rapidly changing environment.
Major Updates:
1. Facebook: Launched a new Content Monetization beta that combines Reels ads and performance bonuses. Removed monthly earning limits for performance bonuses and introduced AI-powered marketing materials.
2. TikTok: Expanded its AI Ads tool Symphony Creative Studio, allowing advertisers to use virtual AI influencers. Filed trademarks for “TikTok Go” and “TikTok PayLater.”
3. TikTok Ban: A pending ban may impact the platform’s future in the US. If ByteDance doesn’t sell TikTok by January 2025, it will become unavailable in the U.S.
4. Twitter (X): Updated policies to allow explicit content, as well as restrictions on live streaming and public likes.
5. Snapchat: Introduced Sponsored Snaps and Promoted Places for advertisers and achieved significant subscription growth with Snapchat+.
6. Other Developments:
* LinkedIn introduced games for professional networking
* Reddit launched a revenue-sharing program for sports leagues
* Threads reached 275 million monthly active users and plans to introduce ads next year
Source: www.forbes.com
