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LG’s Microwave Has a 27-Inch Display That’ll Be Perfect for Ads
In a move that is sure to spark controversy and debate, South Korean technology giant LG has announced the development of a microwave oven with a whopping 27-inch LCD touchscreen display. The company claims that this massive display will provide an “immersive entertainment experience” for users, but many are left wondering if it’s just a ploy to flood our kitchens with even more ads.
The news comes as part of LG’s broader strategy to transform its hardware-based business into a platform-based service model that continuously generates profits. And what better way to generate those profits than by plastering ads all over the devices we use in our daily lives?
The display will not only allow users to cook their meals while watching their favorite shows or playing games, but it will also enable advertisers to reach consumers in the most intimate and personal of settings – the kitchen. Imagine sitting down to make a meal only to be interrupted by a full-screen ad for a brand of pasta sauce you never even asked to see.
LG’s new microwave is part of its second-generation Signature lineup of Wi-Fi appliances, which also includes a fridge with a transparent OLED “Instaview” touchscreen and smaller LCDs on a washer and dryer. The company claims that these displays can be used to operate the appliance, access entertainment, and control devices in the LG smart home.
But let’s be real here – this is all about the ads. With the rise of streaming services and social media, we’re already bombarded by advertisements left and right. Do we really need them on our microwaves too?
The announcement comes just days after Samsung unveiled a range of displays for its home appliances, from 4.3 inches to 32 inches in size. It seems that the battle for dominance in the smart home market has begun, with both companies vying for your attention – and, more importantly, your viewing habits.
LG has not announced any pricing or availability information for its new Signature lineup of appliances, but we can expect a full reveal at the upcoming CES show in Las Vegas.
Source: www.theverge.com
