news 
How To Prepare Ahead Of A Potential TikTok Ban
As creators wind down 2024 and set their strategies for 2025, a looming challenge has the potential to upend the entire creator economy. The possibility of a TikTok ban is now just two weeks away, with President-elect Donald Trump requesting a delay in implementing legislation that would either ban TikTok or force its sale. While this development may seem uncertain, it’s essential for creators and brands who have built their businesses on TikTok to prepare for the worst.
The first step is reviewing and updating legal agreements. Any partnership or sponsorship agreement must include specific provisions addressing TikTok unavailability. This includes establishing backup platform requirements and defining clear compensation adjustments if deliverables cannot be posted on the original platform. For existing contracts, it’s crucial to review Force Majeure clauses, which may determine how partnerships proceed if TikTok becomes unavailable. Rather than waiting for a crisis, creators and brands should proactively discuss contingency plans with their partners.
Protecting one’s brand and content is another pressing matter. This includes securing usernames on emerging platforms like Threads and Bluesky, as well as trademark registration, which should be a priority in early 2025. Creators must also take immediate action to download and archive all their TikTok content, ensuring they maintain access to their creative assets regardless of platform availability.
In the event of a ban, clear communication will be key. Creators must develop explicit plans for notifying their audience about where to find them if TikTok becomes unavailable. This includes providing clear calls-to-action (CTAs) directing followers to other platforms and establishing backup communication channels.
Maintaining accurate information is critical in uncertain times. Creators should focus on monitoring official ByteDance communications, U.S. government press releases, and established legal news sources. Avoiding speculative social media commentary and clickbait is essential for making informed business decisions.
Lastly, the potential TikTok ban serves as a wake-up call to prioritize building more resilient business models. Forward-thinking creators should use this opportunity to develop direct-to-consumer products, create owned media (such as email newsletters), establish private communities, and build platform-agnostic brand partnerships. This long-term strategy will ultimately lead to a more sustainable creator business.
Ultimately, while the immediate focus is on TikTok, the lessons learned from this experience will extend far beyond the fate of a single platform. By taking proactive steps to prepare for any potential outcome, creators can ensure their continued success and adaptability in an ever-evolving digital landscape.
Source: www.forbes.com
