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A High-Profile Apple Vision Pro Rival Headset Is Coming
In a move aimed at disrupting the mixed reality market, Vivo has announced its intention to launch a high-profile headset rivaling Apple’s Vision Pro. This development comes as no surprise, given the lukewarm reception of the Vision Pro, with sales estimates reportedly halved to around 400,000 units in 2024.
According to sources, Vivo plans to unveil its MR headset in September or October of next year, allowing potential customers to get hands-on experience before the end of the year. While details on the device’s specifications and features are scarce, it is known that Vivo’s mixed reality division has now grown to over 500 workers, suggesting a significant investment in this new technology.
In order to effectively compete with Apple’s Vision Pro, Vivo will need to offer its headset at a significantly more affordable price point than what we have seen from Meta Quest and other rivals. The company will also need to provide users with a compelling experience that justifies the cost of entry into this emerging market.
One key area where Vivo may be able to gain an edge is in visual fidelity, as the Vision Pro boasts higher-quality passthrough cameras and a significantly higher pixel density display. However, Apple’s reluctance to emphasize the entertainment value of its device has left many users underwhelmed, leaving room for competition.
It remains to be seen how Vivo will position itself in this market, but one thing is certain: the company is well-positioned to capitalize on the growing demand for mixed reality experiences.
Source: www.forbes.com
