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A High-Profile Apple Vision Pro Rival Headset Is Coming
In a move that is set to shake up the virtual reality (VR) and augmented reality (AR) market, Vivo has announced its plans to launch a mixed reality headset in 2025. The news comes as a surprise to many industry observers who had written off Vivo’s chances of competing with Apple’s Vision Pro.
According to sources close to the matter, the headset is expected to surpass the Apple Vision Pro in certain key respects. While details on what these improvements will be are still scarce, it appears that Vivo is committed to making its entry into the market a significant one.
Interestingly, Vivo has also announced plans to unveil this new technology at demo booths before the end of the year, with a full release scheduled for September or October 2025. However, the company’s Chief Operating Officer, Han Boxiao, emphasized the importance of having a robust software ecosystem behind the product in order to ensure its success.
It is not clear what specific features will be included in Vivo’s new headset, but industry insiders suggest that it may offer more affordable pricing options compared to Apple’s Vision Pro. This could be a key differentiator for Vivo as many consumers have been deterred by the high price point of the Vision Pro.
In terms of specifications, sources indicate that the Apple Vision Pro offers higher-quality passthrough cameras and a much higher pixel density display than its competitors. However, some critics have argued that the device’s focus on being a “spatial computer” rather than an entertainment platform has limited its appeal to a broader audience.
Vivo’s entry into the market is expected to create a new wave of competition in the VR/AR space, which could benefit consumers in the long run. It remains to be seen how this will play out, but one thing is clear: the battle for dominance in virtual and augmented reality technology has just been ratcheted up a notch.
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Source: www.forbes.com
