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Behind the Scenes of SEVENTEEN’s BBMAs Performance
Last night, K-pop sensation SEVENTEEN brought the house down with their electrifying performance at the 2024 Billboard Music Awards. But what went on behind those energetic and precise choreographed moves? We caught up with directing duo seven to five (Kylie Kang and Jihoon Jeon) who opened up about their creative process, working with SEVENTEEN, and how they brought this unforgettable performance to life.
The dynamic duo emphasized the importance of capturing a live feel in their work. “Because we had a limited amount of time to develop a performance that felt as live as possible,” Kang explained, “we thought a lot about how to make each movement feel smooth and cohesive.” This attention to detail allowed them to create an immersive experience for the audience.
Kang and Jeon also revealed that their extensive work with SEVENTEEN on music videos led them to decide on a guerrilla concert theme. “We thought it would be good to contain that message and extend it into this performance,” Jeon said, highlighting how their prior collaboration allowed for a seamless integration of ideas.
Throughout the conversation, Kang and Jeon expressed admiration for SEVENTEEN’s dedication and professionalism. They praised the group’s commitment to perfectionism, stating, “It was incredible working with them – they’re so passionate about what they do.”
As the performance concluded, fans were left in awe of the seamless execution and high-energy visuals. It’s no wonder that seven to five have become go-to creatives for high-profile projects.
Source: http://www.billboard.com
