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Kanye West has taken aim at both Adidas and his former collaborator Jerry Lorenzo in a recent Instagram rant.
The rapper turned fashion mogul blasted the apparel giant, stating that they were “doing moves to hold [him] back” by not allowing him to have more creative control over their collaborations. He also targeted Lorenzo, calling him “corny” for choosing to work with Adidas.
Lorenzo is the founder of Fear of God, a clothing brand that has collaborated with Kanye West in the past on various projects. However, it appears that the rapper’s relationship with Lorenzo has soured significantly since his split from Adidas.
In his rant, Kanye West claimed that he was forced to leave Adidas due to their refusal to allow him more control over the direction of their collaborations. He also hinted at a feud between himself and Jerry Lorenzo, stating that the latter is “doing moves to hold [him] back” by working with Adidas.
It’s unclear what exactly sparked this latest outburst from Kanye West, but it appears that he is still seething from his departure from Adidas earlier this year. Despite his anger towards the apparel giant, Kanye has made no secret of his desire to continue working in the fashion space, and may be looking to capitalize on his existing brand equity by taking shots at his former collaborators.
As a result, it’s possible that West will continue to use social media as a platform to air his grievances and settle scores with those he feels have wronged him. Only time will tell if he will be able to turn this negative energy into something positive for himself and his fans.
It seems Kanye West is not letting the dust settle on his recent departure from Adidas. The rapper-turned-fashion-mogul took to Instagram to air his grievances about the apparel giant, claiming they were doing “moves to hold [him] back” by not allowing him to have more creative control over their collaborations.
Source: http://www.billboard.com
