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Apple Says Siri Isn’t Sending Your Conversations to Advertisers – Even If It Accidentally Records Them
In a recent statement, Apple has refuted rumors suggesting that it allows advertisers to target users based on Siri recordings. The company claims that Siri data is never used for marketing purposes and has never been sold to any third-party companies.
The statement comes in response to a lawsuit settlement where Apple agreed to pay $95 million to settle claims of privacy violations related to the voice assistant’s accidental recording capabilities. While the settlement does not directly address the issue of advertising, it has sparked renewed speculation about Siri’s data collection practices.
However, Apple maintains that it has never used Siri data to build marketing profiles and has taken steps to ensure user privacy. The company emphasizes that users have control over their personal data and can opt-out at any time if they wish to do so.
But critics are left wondering why users may see ads after mentioning a specific brand or product while conversing with Siri. Apple’s statement does not directly address this concern, leaving many questions unanswered.
The debate raises concerns about the collection and use of user data by major tech companies like Google, Facebook, and others. The issue is complicated, as data can be collected from various sources, including phone apps, browser history, and even location tracking.
Other explanations for why ads may appear after mentioning a specific brand or product include ad targeting networks that track data from people logged onto the same network or who have spent time in the same locations. Additionally, ad targeting networks can also buy data from brokers who collect detailed location tracking information and other data from phone apps.
Source: http://www.theverge.com
