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PrettyDamnQuick (PDQ) has secured $25 million in funding to accelerate the optimization of online checkout processes. The startup aims to provide retailers with a unified platform for order management, shipping, and payment processing, ensuring a seamless experience from entry into the store to delivery.
Founded by Michael Moskowitz, PDQ was initially built as an internal solution for his own e-commerce company before being spun off as a separate entity. With this latest round of funding led by Peakspan Capital and participation from previous backers TLV Partners and Moneta, the company has now raised a total of $38 million.
PDQ’s platform is focused on personalization, allowing shoppers to customize their checkout experience based on individual preferences. This includes managing order tracking, shipping, payment processing, and providing real-time updates throughout the process.
In addition to its existing integration with Shopify-based stores, PDQ aims to expand its reach to other e-commerce platforms in the near future. The company believes that retailers should be able to seamlessly integrate their checkout processes without being locked into a specific marketplace or platform.
PDQ’s main competitors are not just other startups focused on checkout optimization but also larger marketplaces like Amazon and alternative solutions for retailers, such as migrating to these platforms altogether.
Moskowitz emphasized the importance of personalization in the e-commerce space, stating that “basically every shopper is able to experience the checkout that’s appropriate for them.”
Source: techcrunch.com
