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Snappy Acquires Swag-Gifting Startup Covver as It Seeks to Roll-Up Players
It’s now widely acknowledged that customers and employees who receive corporate gifts end up appreciating the brand much more, and for relatively little outlay. The market for this has thus mushroomed. One key player in this space, the New York-based Snappy, which has secured over $125 million to date, is now acquiring Covver, a corporate merchandise gifting platform. Terms were not disclosed, although TechCrunch understands that the deal comprised a mix of cash and shares.
Source: techcrunch.com
