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The Human Cost of a TikTok Ban: The Story Behind the Creator
As the debate around a potential TikTok ban rages on, it’s essential to remember the real people behind the screens. For Cassie Sorensen, TikTok is more than just a source of income; it’s a platform that has enabled her to build a livelihood and connect with others. “I go to TikTok to be entertained and educated,” she explained. From trip recommendations for her family’s vacation in London to insights into everyday life, TikTok has become an integral part of her daily routine.
The impact of a ban would extend far beyond the app itself, reaching into the homes, dreams, and futures of countless creators like Cassie. By delving deeper into her story, we can better understand the human cost of such a decision.
Cassie’s journey began when she started building an audience on TikTok in 2021. Years of effort and consistency were required to establish herself as a creator. While some may suggest simply “moving to another platform,” Cassie highlights the challenges that come with transitioning to platforms like YouTube, including mastering a different algorithm, creating content tailored for another audience and platform, and dealing with lower engagement rates.
The emotional toll of starting over, rebuilding trust, audience loyalty, and momentum adds another layer of complexity. As she shared, “If TikTok were banned, my next step would be to focus more on YouTube, both on shorts and long-form videos.” Cassie is not alone in her concerns; many creators face the same hurdles.
A potential ban would disproportionately impact micro-creators who have invested years of their lives into building a following. Larger creators, with the means to diversify across multiple platforms, might be less affected. The stakes of such a decision are far-reaching and multifaceted.
As Cassie prepares for an uncertain future, she also advocates for the platform that has transformed her life. In March 2024, she traveled to Washington, D.C., to meet with representatives and push for the preservation of TikTok as we know it. Her story serves as a powerful reminder: behind every viral video or sponsored post is a real person building a life on the opportunities the platform provides.
The human cost of a TikTok ban must not be overlooked.
Source: www.forbes.com
